Adverity is an online marketing data analytics and reporting platform. Advertisers and marketing agencies use the platform to analyse real-time data from multiple popular marketing tools alongside offline data – such as Excel spreadsheets – to deliver insights into their marketing activities. Adverity efficiently compiles different data sources to help marketers take control of their marketing campaigns.
Their products are web-based marketing intelligence and advanced analytics platforms that fully integrate input from several marketing tools into one application. This creates a united data stack for more efficient reporting, better decision making and improved marketing performance.