With the meteoric rise of social media’s influence on consumers, Drop enables beauty, fashion and lifestyle brands to increase social engagement while decreasing their marketing acquisition costs. As social platforms continue to morph more and more into WeChat-like shopping experience, customer behavior is changing into a fully in-app journey. With 83% of the world’s mobile web traffic happening on social networks, sales on these channels are expected to nearly triple by 2025. In the US alone, about 30% of internet users are already making purchases directly within social platforms.
Borrowing from text marketing’s incredible reach, and email’s high acquisition powers, Drop allows brands to leverage Instagram direct messages at scale, for the first time, with impactful results like decreased cost-per-acquisition (CPA), increased return-on-ad-spend (ROAS), and ultimately, revenue.
Since their launch in January 2022, Drop has helped a spectrum of brands and retailers like Ana Luisa, Culture Kings, PANGAIA and Hot Topic in this new journey from follower to customer. From the next-gen, hypergrowth DTC brands to the well-established names, they’ve all experienced a decrease in acquisition costs and boost in growth with the help of the startup. Drop’s momentum reveals the eCommerce industry’s shift into social, headless (not on traditional site) shopping experience.