Seamless, AI-powered B2B Commerce: Why we invested in Djust
At Speedinvest, we’ve always backed incredible infrastructure companies, from the earliest stages to growth.
Infrastructure, at its best, abstracts complexity through a common framework. Think of a programming language for scientific research (Seqera), a credit card platform for travel agencies (Pliant), or an operating system for defense (ARX Robotics).
In B2B commerce, however, that kind of universal framework has long felt like science fiction. Workflows differ vastly, ranging from traditional mail-to-order to fully digital omnichannel experiences, along with the specificities in each vertical. In other words, there are too many edge cases in B2B for a Shopify-like revolution to happen.
But AI has changed the game.
Where standardisation does not work, AI helps you fill the gaps. And there is one company that we believe understands this better than any other and can deliver on the promise of automating B2B order and payment flows: Djust.
Headquartered in France, Djust has built a comprehensive and modular infrastructure that serves the specific needs of any medium to large enterprise. This is why we’re thrilled to announce today our participation in Djust’s latest growth round, alongside NEA and Elaia.
Moving Online Is Not the North Star in B2B
Just looking at the online penetration of B2B, the opportunity seems gigantic. 15% of B2B transactions go through an e-commerce platform, according to eMarketer.
But the holy grail in B2B is less about increasing that number and more about automating processes in the remaining 85% of cases.
For many distributors, manufacturers, and suppliers, going “online” in the traditional sense does not work. Everything in B2B is more complex or takes longer: Onboarding, compliance, contract negotiations, pricing, credit and payment terms, collections, etc.
That’s why the real goal isn’t to mimic B2C e-commerce, but to automate complex workflows that are specific to B2B. This simple philosophy led Djust CEO Arnaud Rihiant (one of Mirakl’s cofounders) and cofounder Eric Gaudin, and their team to build infrastructure on the following two principles:
- First, order is the common denominator in all B2B transactions. Djust built an order system of record that enables multiple use cases, from e-commerce to internal procurement to marketplaces. This was hard to do, but absolutely necessary to achieve their vision.
- Second, modularity. Every company has its own processes and needs. Djust’s API-only platform is composable by design and therefore adapts to the most custom requirements, such as specific tiered pricing, quotation, and bid management.
Removing bottlenecks in B2B payments
In B2B, payments are rarely just about moving money. Companies need to manage invoices, credit terms, approvals, reconciliation, and trust between counterparties. Traditional rails are often slow, opaque, and rigid.
This is where Djust Pay stands out. Djust embeds payments directly into the order infrastructure of a business, thereby closing the gap between what was ordered and how it is paid for. That means:
- Digital invoicing natively tied to ERP and accounting systems
- Flexible payment terms and credit management are built into workflows
- Multi-step approvals and automated reconciliation as part of the transaction flow.
This makes payments an integrated part of the workflow rather than a disconnected afterthought, as they often are in traditional B2B purchase orders. By embedding payments into the process itself, Djust solves a fundamental inefficiency that most businesses have simply accepted as the norm.
AI to make autonomous commerce a reality
Once orders and payments are unified in a single infrastructure, you unlock the foundation for something even bigger: autonomous commerce. Djust is turning transactions into intelligent processes. The future won’t be managed by endless dashboards and forms, but by agentic commerce systems:
- Context-aware agents allow for 10x the speed of order processing, saving millions in back-office spending
- Automated agents that adapt procurement, fulfillment, and payments based on real-time data
- Systems that learn buyer preferences and optimize replenishment cycles
- Infrastructure that connects every stakeholder—buyers, sellers, logistics, finance—into an agile, modular network
Backing an A+ team with Djust
Djust’s roadmap is truly leaning into this future of commerce. Backed by this new funding, Djust’s Arnaud and Eric have already built a strong team. We’re excited to see them continue to scale across Europe and, soon, in the US, helping businesses unlock new ways to transact and grow
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